For quite some time I had an unhealthy addiction to the Daily Mail website. I would check it every morning and scroll through the Showbiz pages getting more and more angry. Sometimes I would mention things I’d been outraged by on Twitter. Once I set off a chain of outrage that spread across the media and culminated in a (rejected) complaint to the PCC (I was the first to tweet about it. Srsly.). Eventually, I read something so offensive that I decided I wouldn’t visit the site anymore. It was surprisingly tricky, but I’ve never regretted it. Occasionally, I follow a link and find myself there. Within seconds I’m gasping with outrage – “Do they really think going shopping damages someone’s masculinity?!” “WHO CARES IF ELLEN POMPEO HAS SIX TOES?!” My stomach starts to clench. Sometimes I click over to Twitter to have a rant. And then I stop myself. And I remind myself that if I hadn’t come on the site, I wouldn’t be feeling this way. And I tell myself to step away. And I step away. (Usually.)
Why am I wittering on about the Daily Mail website? Because last night’s Apprentice had the same effect on me. Why am I putting myself through it? I didn’t find it entertaining or amusing, I just found it incredibly infuriating. Why do I care which of these unprofessional, immature, illiterate idiots gets a job working for another unprofessional, immature, illiterate idiot (did you read the tweets Lord Sugar sent to Kirstie Allsopp last week?!). I don’t care. I really don’t.
When my friend Helen said on Twitter last week that she hates The Apprentice and doesn’t understand why everyone loves it, I replied that actually everyone hates it, that’s part of the fun. But I didn’t find last night’s episode to be fun at all. It just made me angry. And sad. Sad that when Lord Sugar put a woman in charge of the male team, it hardly took the men any time at all to put her in her place by suggesting that she pose in a bikini for the shit product they’d designed. “Take one for the team,” they said. And she did.
Last week I was irritated by Lord Sugar’s casual sexism. When the boys bickered in the boardroom, he quipped that you would’ve thought they were the girls. You know, cos girls are hysterical, everyone knows that. Even high-powered business girls. This week, the women had the opportunity to prove him wrong. And they bollocksed it up royally. Eventually, Karren Brady had to have words with them – telling them that since they are “representing businesswomen today, one of which I am” they should, you know, try not to be such awful, shrieking, idiotic morons. (I’m paraphrasing.)
I’ve been trying to tell myself that it’s always like this at the beginning of the series. I always hate everyone because the production team focusses on the most appalling contestants, but… I’m not sure I can take much more.
They are worse, aren’t they? Or is my tolerance just lower? What did you think?